BACHELOR IN COMMERCIAL AND MARKETING ADMINISTRATION

Program Description

This program is a professionally oriented program that emphasizes the competencies required for management careers in business, government, and public or social service organizations. The program prepares students for entering careers with management responsibility by providing in- depth knowledge about organizations and management fundamentals, techniques, processes and competences. Upon completion of this program, students will have knowledge and earning power in e-business, sales, product management, logistics, marketing research and strategies. In addition, students will strengthen their interpersonal and critical thinking competences, which are essential to influencing organizational effectiveness. Students will be able to assume a variety of leadership positions in business or management.

Program Objective

The Bachelor’s degree in Commercial and Marketing specialization will help students build their knowledge and earning power in e-business, sales, distribution operations, product management, or general business careers. In addition, students will strengthen their interpersonal and critical thinking skills, which are essential to influencing organizational effectiveness. The goal of this program is to develop broadly educated business professionals to assume a variety of careers in business or management.

More information

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Plan of Study (120 credits)

General Educ. Core
Program Courses

General Education Core Courses: 42 Credit Hours
Course Code Course Credits Pre-Req
BUS111 Introduction to Business 3  
BUS122 General Accounting 3  
COM234 Oral Communication 3  
COM111 English Composition I 3  
COM121 English Composition II 3 COM111
ECO121 Economics 3  
ECO354 Economy Support, Promotion and Development 3 ECO243
HUM 122 Ethics and Values 3  
HUM111 Government and Democracy 3  
HUM123 Philosophy 3  
MAT111 Algebra and Trigonometry 3  
MAT358 Statistics and Probability 3 MAT111
NAS233 Life Science 3  
CES121 Sociology 3  

Program Courses: 78 Credit Hours
Course Code Course Credits Pre-Req
ADV242 Advertising and Publishing Market 3  
BUS235 Cost and Budgets 3 BUS122
BUS236 Market and Management Development 3 ECO121
BUS367 Strategic Planning 3  
BUS369 Financial Management and Negotiations 3 BUS236
CMM231 Logistic 3  
CMM243 Consumer’s Retail Sales 3  
CMM352 Commercial Planning 3 CMM243
ECO232 Microeconomics 3 ECO121
ECO243 Macroeconomics 3 ECO232
ELE471 Elective I 3  
ELE472 Elective II 3  
INT481 Internship 3  
MAN231 Administrative Theories and Processes 3  
MAN242 Organization and Methods 3 MAN231
MAN353 Entrepreneurial Diagnostics 3 MAN 242
MAN354 Commercial and Fiscal Law 3  
MAN475 Organizational Behavior 3 MAN354
MAN486 Human Resources Management 3 MAN475
MAT369 Qualitative and Quantitive Methods 3 MAT358
MAT481 Financial Mathematics 6 MAT369
MKT244 Market Research 3 BUS236
MKT362 International Marketing 3 BUS236
MKT363 Marketing Plans 3 CMM352
MKT471 Management Game 3 MKT363

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