BACHELOR IN COMMERCIAL AND MARKETING ADMINISTRATION

This program is a professionally oriented program that emphasizes the competencies required for management careers in business, government, and public or social service organizations. The program prepares students for entering careers with management responsibility by providing in- depth knowledge about organizations and management fundamentals, techniques, processes and competences. Upon completion of this program, students will have knowledge and earning power in e-business, sales, product management, logistics, marketing research and strategies. In addition, students will strengthen their interpersonal and critical thinking competences, which are essential to influencing organizational effectiveness. Students will be able to assume a variety of leadership positions in business or management.

The Bachelor’s degree in Commercial and Marketing specialization will help students build their knowledge and earning power in e-business, sales, distribution operations, product management, or general business careers. In addition, students will strengthen their interpersonal and critical thinking skills, which are essential to influencing organizational effectiveness. The goal of this program is to develop broadly educated business professionals to assume a variety of careers in business or management.